Each year, millions of people flock to their local convention centers and auditoriums to attend the latest auto shows, anxious to see the newest models and makes from the major manufacturers.
But for many attendees, the biggest draw is the custom vehicles section (cars, trucks, conversion vans, etc.). While seeing the latest that the big car companies have to offer can be exhilarating, the cars are still mass-produced vehicles, designed by committee and turned out by the thousands.
Custom vehicles, including conversion vans, are one-of-a-kind machines which formerly existed only in the creator’s mind but were made real by hard work and imagination. It’s been that way since the beginning of the conversion van craze in the ‘60s and 70’s, when individuals, not corporations, designed a vehicle that not only fit their needs but their way of life. These were vehicles of self-expression, not focus groups.
From those humble beginnings, the conversion van industry has become a worldwide phenomenon, resulting in thousands of specialized shows just for customized vehicles only. Though they all may have the same origin as those assembly line vehicles at the car manufacturer-sponsored shows, the similarity ends there.
The idea of converting or customizing a vehicle has been around since the first days of the automobile. Drivers with a need for speed improved the engine and became the first auto racers. Owners who wanted to stand out from the crowd added specialized paint jobs or chrome trim to make their vehicle special. Still others made alterations to the interior, whether it was fuzzy dice hanging from the mirror or special seat covers.
Owners of vans in the ‘60s and ‘70s were no different. Owing in large part to the spirit of freedom and unconventionality that existed at the time, van owners sought to personalize their vehicles, both inside and out, to express their individuality. Hippies and other counterculture followers desired to break away from the stifling conformity of the city and hit the road in converted vans that included beds, improved sound systems, mini kitchens (stoves and sinks) and wild paint jobs that expressed their view on the world (peace, love, anti-war, etc.).
Similar anti-conformists who wanted to return to the land outfitted their vans with gear suitable for a life under the stars: built-in tents, skylights that looked to the heavens (as well as the necessary gear like stoves, etc.).
When the ‘70s got into full swing, this viewpoint of the world appeared to move inward, as owners of conversion vans began to express how they felt about themselves, rather than the world, in the work they did on their vans. In his book, “Vans: A Book of Rolling Rooms”, author Baron Wolman describes vans with “Coors barrels for seats…a fireplace…upholstered naugahyde with stained glass windows…a Japanese tea room, complete with samurai swords on the bamboo wall.” All of this was in addition to the “traditional” shag carpet interior and outside paintings of gladiators, menacing panthers and, of course, nude women.
This creativity, of course, drew admirers, first from the community of conversion van creators and then from the outside world itself. It wasn’t (and still isn’t) unusual to see a group of conversion van creators gathered in a park on the weekend to admire each other’s work or to lend tips for improvement.
While custom car shows had already had a long history (perhaps reaching their peak in the 1950s thank to custom car designers like the Barris brothers), conversion vans were beginning to be accepted into the custom world as well. Custom car shows frequently included prizes for the best car customization and vans (as well as trucks and motorcycles) began to have their own category to reward the hard work of the designers.
There would, perhaps, be categories for best exterior design, best interior design, best restoration of an older model van, best features, etc. Like any “beauty contest”, the determination is at the whim of the judges but as the organizers at the Darryl Starbird National Rod and Custom Hall of Fame near Tulsa, Oklahoma put it, “The main consideration will be how well the builder, designer and owner accomplished modifying or rebuilding the vehicle being judged. Design, engineering, craftsmanship, detail will be considered in all aspects of the vehicle.” It should be noted that the museum’s namesake, Darryl Starbird, has been producing customized vehicles for more than 50 years.
Today, there are hundreds of custom shows annually, and many are dedicated to vans only. One such show, “Vanarama”, features conversion vans from all over the country and makes stops in numerous major cities like Kansas City, Detroit, Chicago and New Orleans. Another, “Vanfest” is based in Canada and bills itself as “the ultimate collection of custom vans from today, tomorrow and the past.”